Corcova is (already, or, better said, again) an European brand, but meanwhile we could say without fear of mistake that it is a true national emblem. Corcova is representing abroad our country and the tradition of making quality wines on these lands. Because we have a long tradition of cultivating vineyards, which goes back in history to the Dacs. And the existence of the Corcova vineyards, near the Motru Mountains, is testified by official documents from the 16th century.
You can find the story of Corcova wines, the story of the revival of the famous local vineyard in the 2000 years, also a short presentation of the types of wines produced under the brands Corcova and Jirov in the latest issue of Business Woman Magazine, inside The Story of a Brand column.
Recently Serban Damboviceanu was invited in the Radu Moraru’s show, on Nasul TV channel, where he has spoken about the success story of the Corcova wines.
First, his passion for wines was mainly a hobby – he didn’t thought that it would turn into a serious business. After achieving his studies in France, he came back in Romania in 2005, having in mind to buy some vineyards, but only 2 hectares, in order to obtain some small quantities of wine. He imagined that organizing a wine business, from obtaining process to marketing and sales, is something quite easy to do. But when he realized that things are much more complicated, and meanwhile he discovered the huge potential of such an activity, he decided to become completely involved into such an adventure.
Together with a French business partner, Michel Roy, Serban Damboviceanu has completely re-built a vineyard in Mehedinti county. It is about the vineyard from Corcova, a village which has the proper climate and soil for grape culture.
Once famous, the vineyard from Mehedinti was a ruin, but the beauty of this region and the art of wine skills of the people who lived there convinced him to invest there. It was also a lucky situation: there were European funds available to this kind of business. It was difficult to obtain these funds, but he eventually did.
The two investors have bought almost 200 hectares of Corcova land. Among them, only a few were cultivated at the moment, but not in a proper manner. They have started by planting new grape varieties, bought from France, on 28 hectares, and today the vineyard has already 100 hectares, placed on the best areas. From the beginning the idea was to obtain some high quality wines – that’s why the grape varieties have been chosen very carefully.
Romania has a huge potential in the wine production. First, the soil and the climate, the so-called terroir, are very good for the grape cultures. Here, there is a place for new terroirs, which could provide special wines, differently from France of Italy, where things are already settled. Secondly, in our country there still exist free lands, where one could plant vineyards, differently from other countries, which have no new lands anymore. Last, but not least, in the traditional wine countries, like France and Italy, the climate is changing, it becomes excessively hot, but Romania still enjoys a continental tempered climate. We can say that our country could become a real El Dorado of wines.
The vineyards from Corcova have an old story, being for the first time mentioned in an official paper issued by Mihai Viteazu ruler himself. But Prince Bibescu was the one who made famous the Corcova wines, between the two World Wars, obtaining recognition and appreciation of some very important personalities from the cultural and high society world, mostly from Paris high society people, who used to influence the new social trends in all Europe. In fact, Prince Bibescu himself belonged to this select and exigent world, because he was born in Paris and he lived there, coming to Romania only in holidays. His vineyard in Corcova was managed by a French specialist, who was an oenologist, recommended to the Prince by Nicolae Titulescu, the Romanian Ambassador in France at the time. That’s why Roy & Damboviceanu have decide to breed especially French varieties of grapes, in order to revive the tradition.
Having a powerful brand, a quality production and a previous commercial experience, Serban Damboviceanu has focused on the building of a sales strategy. In the wine making industry, the only problems are those linked to the climate – warmth, rains, hall storms, thing which you can’t control. These details can delay the production of even ruin it. There are better years and worst years – the taste of the grapes is not identical each year, depending on the climate, the ripen period, the harvest moment. Of course, the general features of a wine, its identity, its taste, which are given by the four defining elements – climate, soil, human intervention and grape variety, are kept. More than that, in the wine business you should have in mind the taste of the consumers from a specific country, the local culture and traditions.
Serban Damboviceanu is fully involved in his wine business, working in the sales and exports domain, which entails a lot of trips. The other partner, Michel Roy, is well grounded also in the commercial domain. At Corcova there is French technical manager, who is also oenologist – he manages both vineyard and wine cellar. The entire team is very stable, working there from 2005 – this is really important for the final result.
Serban Damboviceanu has also discussed about the importance of building notoriety and awarness for the Romanian wines, which are still sold worldwide under their real price. This should be done not only by winning some professional contests, but also by obtaining the high appreciation of some of the biggest international wine critics and oenologists. When they mark a wine as good, the demand for the producer raises instantly. Corcova has already made a first step in this direction – two of its wines, Cabernet Sauvignon and Syrah, were mentioned by the famous wine critic Jancis Robinson. Of course, for obtaining a better rank of the Romanian wines, there is need for a well planned PR activity, and some commune actions of the Romanian producers abroad.
The Jirov series of wines, launched the last year by Corcova Roy & Damboviceanu, is growing in a consistent way, having now 7 wines, 5 of them being new ones! All these wines are available in the Mega Image network, which has shops all over the country. The new wines are Rose 2012, Chardonnay 2011, Muscat Ottonel 2011, Cabernet Sauvignon 2010, Merlot 2010. The new edition of the Sauvignon Blanc, from 2012, is joining them. The 2009 Cabernet Sauvignon is still available, too.
The name of the Jirov series has to do with their origins, because the vineyards are on the Jirov village hills, a village belonging to Corcova commune, in Mehedinti county.
It is known that, especially when it pairs to a healthy diet, for example a Mediterranean one, a glass of wine is good for our health. French people even apply this "method" of the glass of wine to each meal, in order to help the digestion and to keep their good form. Of course, for this you need a natural and quality wine, not too strong, and to drink it with moderation. But what means moderation? Around 150 ml daily for women and 300 ml daily for men. And the secret is to consume the wine on a daily basis, in small amounts, and not to drink a lot, from time to time.
Among wines, the red one could be considered the healthiest. In the first place, it contains less sulphites – it there are too many, the color of the wine is damaged. And if the red wine is dry, it is even more healthier, because sweet wine is hard to process by the liver, because of the added sugar.
The wine is food, medicine, but meanwhile a "cultural" ingredient, being present to all important social events of the human communities, in all historical moments. And for the Christian Easter, the red wine is like a sign, like an emblem, together with painted eggs and pound cake.
In the Profu’ Menci TV show on Antena 2 channel, the 6th of May, Cecilia Caragea has discussed about the advantages of the wine for our health and about the quality wines from Corcova, too.
It is a tradition for Corcova to be a partner of special and prestigious Romanian events. The wines from Corcova are present at important cultural events, but also social or elite ones, adding a touch of delight and nobleness.
Easter Charity Ball was such an event, last week in Bucharest. It was a gala which has marked the closing of a raising funds campaign initiated by Business Woman magazine. The purpose of the campaign was to help the children and the old people from Petru Voda Monastery.
The Easter Charity Ball has put together all people who had helped the campaign, from sponsors, supporters to artists and fashion creators. Special and beautiful people, generous and open-handed people. And the delightful wines from Corcova have fully contributed to create a warm and relaxed atmosphere, completing an unforgettable evening.
The history begins in 1594, when Corcova is mentioned for the first time in an official document: Michael the Brave (Mihai Viteazu) presented two vineyards in Corcova to a local noble. But the glory came much later, when Corcova became the property of the Bibescu family. The noble Anton Bibescu, friend of Marcel Proust, was a recognized figure in Paris, so he succeeded to make known the Corcova name in the European high society of the time.
In 2005, a new Romanian company revived Corcova, buying 100 hectars of land and replanting some noble grape vine varieties. Also, the cellars were completely restored, respecting the original architecture.
The Corcova mineral soil, and the mediterranean climate are perfect for the grapes. The production process is watched carefully, and a lot of work is done manually. So, the tinest impurity is eliminated from the final product, the delightful Corcova wine.
You could find the history of Corcova wines by wathcing the presentation movie, directed by Dorel Mihaila, produced by Havas Worldwide ADDV (ADDV Euro RSCG), with a soundtrack signed Electric Brother featuring Marta Hristea:
Every time we taste a wine, we should remember that its qualities reflect essentially two things: the vineyard and the hard work of men and women...
Monday, the 18th of March, 2013, at 7 PM o'clock, the Odeon Theater will host the 13th edition of the Radio Romania Cultural Awards Gala. There will be celebrated the most important achievements of the national broadcast station in 2012. The wine producer Corcova Roy&Damboviceanu is partner of this major and distinguished event, and it adds more delight.The Corcova Roy&Damboviceanu company has always sustained the arts - music, dance, photography or other. Over the passing years, it has supported some important art and cultural happenings in Romania. One of these important cultural events is the yearly Awards Gala organized by Radio Romania Cultural. The making of wine is also an art, but Corcova has another argument for this support: the cultural heritage of the vineyard founded by Prince Bibescu the last century. Let's remember that many cultural personalities from Romania and Europe have appreciated the taste and savour of Corcova wines, and they have express, publicly or privately, their esteem...
We invite you to watch a short presentation movie about the meaning of Corcova universe. History, tradition and passion have met in a place blessed by God, where the favorable natural environment, the care about nature and the respect of quality give birth to the highly appreciated Corcova wines.
At the St. Andrew and St. Nicholas Fair, organized in Bucharest at Sala Palatului between the 29th of November and 2nd of December, the wine lovers had the chance to meet again our wines. At the stand of Dacic Cool online shop, there were some tastings of delightful wines from Corcova, and those who were there had no regret of meeting them.
When you have to choose the right wine for a festive meal, first you have to know what offers are on the market. Of course, the preferences of your guests are important, too, but it's hard to please all of them, when there are a lot of guests, so it's easier to try to surprise them. In fact, it's your proposition for the meal you organize, it's your gustative gift for them, which will pair the foods.
The menu is very important, of course. Food and wine pairing is essential. A dish which includes beef or veal, with or without sauce, gives us more freedom. Anyway, we should choose a full-bodied wine, with a strong taste, which should balance the taste of the red meat. Options are Cabernet Sauvignon, Merlot, Shyrah and red Bordeaux.
Meeting a quality wine is, most of the times, something to remember. No matter where it happens, in a restaurant, with friends, or at home, with your beloved one, the flavor of a special wine impregnate the olfactory, gustative, and... sentimental memory. That's why, meeting a Corcova wine is always something special, because you will never forget the delightful beverages produced in the press houses on the Mehedinti hills...
Maybe you didn't have the occasion to have a Corcova wine glass as "close friend" yet, neither in a restaurant nor in a delicacies shop. At the end of November and beginning of December, you have the chance to meet a Corcova wine in a festive way.
Between 29 November and 2 December, Sala Palatului hall in downtown Bucharest hosts the Gifts Fair. Among the big number of products proposed by the organizers, among the traditional Romanian holiday gifts you will find here, at the stand of the online shop Dacic Cool we will have a few surprises for you: Corcova wines tastings.